Founded by Janice Yun, the story and vision for the brand was simple. Beautiful and unique floral products made with eternal flowers of the highest quality at an affordable price. Léselle is an eternal flower brand with beauty and uniqueness at its heart; designed to redefine beauty of floral products made with eternal flowers.

“The Léselle customers do not see eternal flower as a normal decoration that everyone can possibly buy on the street. They see it as an artistic product and a personal pursuit of beauty. No one should neglect the design of a floral product; it's the core of an artwork – our highly praised exclusive collections can make everyone every day feel just that little bit more pleasing” 

 Janice Yun

Founder and CEO

Our designs reflect a uniquely modern take on floral products. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every year. To ensure the diversity and uniqueness of our products, our florist team launch special collections on Valentine's Day, Mother's Day and Christmas etc. per year.

We are doing more than designing beautiful floral products, our ethos is about bringing lovers, friends and family long and lasting love through eternal flowers.

Our team of flower lovers are driven by passion - for beautiful floral products and to help customers find the "a-ha" moment on our online store. With years of floral design experience, we aim to give each and every customer a personalized, memorable experience and to help any purchasing needs.